Our Privacy Approach

You count on us to deliver the best entertainment and communication experiences in the world. You also count on us to protect your personal information. Privacy is fundamental to our business and we’re committed to:

  • Transparency - We’re open and honest about how we use your data.

  • Choice and Control - We give you choices about how we use your data.

  • Security - We use strong safeguards to keep your data confidential and secure.

  • Integrity - We do what we say.

We work hard to protect your information, to earn and maintain your trust, and to provide you with products and services that have privacy at the forefront. Your Privacy Center is designed to be a one-stop-shop for your privacy needs. Here, we explain our approach to privacy and data use – in simple language. You will also find helpful links to privacy choices, security tips, and much more.


Data helps us create better, more reliable products, services and experiences.

Data helps us mobilize your world by creating dependable services and experiences. For example, data helps us with the planning and optimization of our smart network. It also helps us prevent bad customer experiences like dropped calls.

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Data helps improve security and prevent fraud.

Data helps us and our third-party service partners strengthen network and device security and detect fraud, identity theft, and other ways that the bad guys try to hurt you and us.


Data helps improve programs for social good.

By using our resources, we make the world a better place. For example, data has helped us raise awareness of the risks of texting while driving. And data can help us make cities smarter by reducing traffic, pollution, and much more.


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Data helps us customize offers for our products and services that may interest you.

Your information helps us not only power your products and services, it helps us communicate service updates and offers. Data allows us to offer you our best products and services.